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About Us

Founded by Dr Yaya Moussa, the Africa Prime Initiative (API) is the philanthropic arm of Africa Prime, the on-demand video streaming service. API is preparing to launch ambitious projects that will support emerging African talent across a spectrum of visual arts, including film, photography, and contemporary art.

Our projects will focus on equipping African creatives with funding to develop their skills and to showcase their work and talent.

To find out more, please click here.

To find out more about Africa Prime, please click here.