About Us


Founded by Dr Yaya Moussa, the Africa Prime Initiative (API) is the philanthropic arm of Africa Prime, the on-demand video streaming service. API is preparing to launch ambitious projects that will support emerging African filmmakers and content producers across the continent.

Our projects will focus on equipping African creatives with funding, technical knowhow and an international platform to showcase their work and talent to the world.

To find out more, please click here.

To find out more about Africa Prime, please click here.